ACCG827: Entrepreneurship and Business Strategy
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Lecturer in charge |
Renu Agarwal |
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Availability |
D1 - Day; Offered in the first half-year |
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Unit Outline |
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Websites |
Also refer to the MCom + MIB Student Guide
Description
This unit looks at the role of entrepreneurship and innovation as key enablers of industry development and business growth.
Particular emphasis is given to the entrepreneur’s role in stimulating economic development, impact of technological change on the competitive environment, the emergence of new technologies and business concepts, and strategies for successfully establishing and developing new, innovative ventures.
Topics
- The nature of entrepreneurship
- Entrepreneurship, cognition and decision-making
- The economic function of the entrepreneur
- Entrepreneurship and economic development
- Not for profit and public entrepreneurship
- Success, stakeholders and social responsibility
- The entrepreneurial process
- The nature of business opportunity
- Resources in the entrepreneurial venture
- The entrepreneurial venture and the entrepreneurial organisation
- The role of the entrepreneur in the mature organisation
- Entrepreneurial vision
- The entrepreneurial mission
- The strategy for the venture
- The business plan: an entrepreneurial tool
- Initiating and developing the new venture
- The dimensions of business growth
Announcements
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Support for ACCG834
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New MAcc Guide for 2009
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